Frank Casera is a collaborative and versatile creative director with over 25 years of experience. “Creative is not a department.” The value we create is the contribution and efforts of everyone.
It’s a philosophy Frank has put into practice throughout his career – inviting all stakeholders to the creative process with collaboration, accountability, and purpose. The result is award winning creative ideas that are pragmatic in their approach and results driven in purpose.
Frank has led creative for Canada’s most beloved brands and agency departments for TBWA/Chiat Day, and Publicis Canada. With a solid industry background in both consumer and B2B communications spanning over 25 years, Frank has built a reputation for mixing passion with pragmatism and creativity with business results. And he is skilled at developing simple and unique award-winning (ideas, executions, programs) in (branding and corporate identity).
Specifically relevant to this FP Canada, is Frank’s experience in leading integrated brand reputation programs and lead-generation marketing campaigns within highly vertical B2B sectors such as insurance, finance, building trades and education. Between 2019 and 2021, Frank worked with MCAP Financial, to develop an integrated B2B campaign targeting the Canadian mortgage broker community. Its primary purpose focused on how MCAP ensures the business success of its 5,000+ partner brokers across Canada through its unique and people-centric culture.
Better talent, bigger impact