Tina Fernandez


Strategy Director

Tina is innately curious, with a desire to always know more – never quite being satisfied. It’s this innate curiosity for what makes people tick, and her passion for brands, that has kept her engaged and inspired in the marketing and communications industry for the past 25 years.

She is a seasoned strategist with extensive experience in brand equity, communications and messaging, product launches/branding, and target market behaviour. Tina plays a critical role for her clients as Strategic lead and counsel and has done so at some of Canada’s largest agencies across multiple sectors such as automotive, not-for-profit, consumer packaged goods, agriculture, telcom, government (federal and provincial), retail, B2B, technology, and pet care. She is also a master moderator with years of experience designing and conducting qualitative focus groups. When not thinking about strategy, you’ll find Tina enjoying the other loves in her life – her family, her dog, writing, and working out.

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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more