Geoff Seigel

With over two decades of experience in media strategy, Geoff Seigel is a trusted expert in connecting mission-driven organizations with the audiences that matter most. As the Founder and Principal of INTENT Media Inc., he has led executed impactful, omni- channel marketing campaigns that drive measurable results—particularly for not-for- profits and healthcare organizations.

Geoff’s expertise lies in strategic media and connection planning ensuring every campaign is data-driven, insight-led, and purpose-focused. He has a deep understanding of the media landscape that allows him to craft highly effective tailored media solutions.

Having worked extensively with not-for-profits and multi-stakeholder organizations, Geoff understands the complexities of balancing diverse priorities, ensuring media strategies effectively achieve the goals of the campaign. He has partnered with some of Canada’s largest non-profit organizations, including Princess Margaret Cancer Centre or Crohn’s & Colitis Canada, supporting their high-impact fundraising or advocacy campaigns such as Ride to Conquer Cancer or “With You Every Step of the Way.” His strong industry relationships and his passion allow him to negotiate unique value-added opportunity and strong strategic partnerships. 

Prior to founding INTENT, Geoff honed his skills and was a highly regarded team member at BBDO, Outfront Media, and The Collective, gaining invaluable experience in strategy, media innovation, and integrated marketing.